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KMID : 0362720100480120893
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Journal of the Korean Dental Association
2010 Volume.48 No. 12 p.893 ~ p.918
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The study on advertisement of dental devices & instrument during Japanese colonized period
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Shin Jae-Eui
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Abstract
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This article is purposed of reviewing the development history of Japanese dental devices and instrument, and their related
advertisement activities during the Japanese colonized period in Korea in early 20th century.
Japanese dental devices and instrument were redesigned to accommodate their ergonomic shape above the simple imitation, and it implies the excessive desires brought them frustrations.
The tragic earthquake on Sep.1, 1923, medical insurance law enforcement on Jan.1, 1927, celebration of “Cavity prevention
Day” started on Jun. 4, 1928, and the attack of Manchuria and China by Japan after 1931, all of these historical incidents become the preliminary requirement for the development of dental devices.
On Nov. 1, 1937, Japanese government started to control dental materials, driving the campaigns for excluding foreign products and encourging the use of local products.
In 1939, Nakajima dental manufacturers used this political and social atmosphere on their advertisement as saying “Our
Nakajima’s products have no compromise with the short raw materials, but only commitment to our quality”.
Since after 1940, the price and supply have been strongly under control, and the control group was appeared to manage all of supply and distribution of raw materials, regular price system, and specifications.
At last, the Japanese national power were devastated in its production and distribution capacities, and get to the frustrated
period. The main advertised dental devices and instruments in Korea during the Japanese colonized period were 1) dental chair, unit and cabinet, 2) dental x-ray, 3) compressors, 4) dental needles, 5) small instrument and carry on medical(emergency) kit, 6) oral hygiene and pyorrhea alveolaris, infrared rays, sunlight lamp, ultrashort wave treatment devices, 7)crown former, electric furnace, casting machine, articulator, electric lathe, and laboratory equipments, etc.
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KEYWORD
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dental devices and instrument, advertisement, Japanese colonized period, Japanese government started to control dental materials
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